YEVADU BAGGED 1.5 crs EVEN BEFORE RELEASE :
Now-a-days, movies became a medium of promoting for big and fashionable brands. This trend referred to as as “In film branding” wherever a product of a specific company is shown as a part and parcel of the movie. for instance, a hero of the film will be seen using a latest model Nokia mobile and even explains its special options thereby giving publicity to the merchandise.
For providing this service, the corporate is charged by the producer relying upon the value of the hero. bollywood has been following this trend for quite an long time and with ‘Iddaramayilatho’, Tollywood too has taken to the current trend. although the film is a flop, it could collect Rs.1 crore through “In film branding’.
Latest grapevine is that Ram Charan’s ‘Yevadu’ has collected Rs.1.5 crore. On the whole, producers are ready to collect some revenue through this “In film branding” even if the film goes flop.